The term hallmark event is used to describe a recurring event that possesses such significance, in terms of tradition, attractiveness, image or publicity, that the event provides the host venue, community or destination with a competitive advantage. Over time, the event and destination can become inseparable.
What is the purpose of a hallmark event?
A primary function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market place. However, international or regional prominence may be gained with significant social and environmental costs.Several important features emerge from an examination of the research on hallmark events.
Are hallmark events worth the cost?
While occasional mega events are generally perceived to be a means to pump-prime or boost image, tourism, and development in general, hallmark events may, for a fraction of the cost, provide permanent benefits that are valued by the entire community (see for example, the classic sociological study by Duvignaud, 1976 on festivals).
What is a periodic hallmark event (Phe)?
The specific event format of a 'Periodic Hallmark Event' (PHE) has been argued to play a central mechanism to energize communities to maximize their social structure development, increase numbers of visitors to a destination and strengthen a destinations position as a popular travel market (Getz & Page, 2016;Kim, Jun, Walker, & Drane, 2015). ...
What is the economic impact of the NFL hallmark games?
The NFL Rationale for Hosting the League’s Hallmark Events: The League’s Measure of Economic ImpactJoint studies conducted by the National Football League (NFL) and various economic consulting firms have estimated an economic impact from the Super Bowl XXXIII of between $300 and $500 million on local economies.
What is the definition of Hallmark event?
Hallmark events are the best events which are imbedded in a particular place or culture (Getz et al., 2012) . These events are recurring events whose identity is linked with the host destination as a result they form an important part of its image and branding. ...
What is hallmark event example?
Hallmark events have extensive media coverage, usually international or national and generate wide spread economic, social and cultural benefits to the region. Examples include: Groovin' the Moo and the Australia vs England Netball Test Match.
What is the difference between mega events and hallmark events?
Although both mega and hallmark events are involved in the same event types, the one consistent difference that divides the two is the size and attendance. A mega event has all the characteristics of a hallmark event, but on a much larger scale, both at the event and with televised viewing.
What are the mega events?
Mega-events such as the football world cup, the Olympic Games and World Expositions are highly mediatized and reach a global audience. They have become major tools for cities to display their singularity and to compete on the global stage.
Is Edinburgh Fringe Festival a hallmark event?
As the setting of this study, the Edinburgh Festival Fringe (The Fringe), is considered the world's largest multi-arts festival. Occurring every August it lasts for three weeks (Edinburgh Festival Fringe, 2016) and is hallmark in status, in accordance with the literature.
What is special event?
A special event is a gathering of human beings, generally lasting from a few hours to a few days, designed to celebrate, honor, discuss, sell, teach about, encourage, observe, or influence human endeavors.
What are the 4 types of events?
So what event ideas are there? From virtual and corporate to fundraisers and festivals, here's the lowdown on the most common categories....Corporate eventsSeminars. ... Conferences. ... Trade shows. ... Workshops.May 1, 2021
What are the 3 types of events?
There are three main categories which events go under. These events are private, corporate and charity which are explained below.
What are examples of special events?
Special Event TypesProfessional Sporting Event.Wedding.Parade / Second-Line.Festival.Race / Marathon.Market.Trade Show.Outdoor Concert.More items...•Dec 2, 2013
What is hallmark event?
definition. Hallmark Events means elevated episodes of care that have potential to seriously affect the enrollee ’s health or health outcomes.
Who published the book The Planning and Evaluation of Hallmark Events?
At the end of the 1980s, Syme, Shaw, Fenton, and Mueller (1989) published a book entitled The Planning and Evaluation of Hallmark Events, and Hall (1989) wrote an article on the definition and analysis of hallmark tourist events which noted the need for greater attention to social and cultural impacts.
What are the features of hallmark events?
First, there is no agreed upon definition of events. Second, major methodological weaknesses emerge in the study of hallmark events.
What is hallmark tourism?
Hallmark tourist events are major fairs, expositions, cultural and sporting events of international status which are held on either a regular or a one-off basis. A primary function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market place.
What is hallmark event?
Hallmark events have a strong correlation with nationalism that often can trigger a set of events that may have a lasting impact on society. In Hall's definition, a hallmark event is located in a host country and the focus is on the event itself (Hall, 1989).
What is hallmark tourism?
Hallmark tourist events are major fairs, expositions, cultural and sporting events of international status which are held on either a regular or a one-off basis. A primary function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market place.
What does the proliferation of food festivals tell us about rural areas?
It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the community
How does the Winter Olympics impact the host city?
The planning, preparation, and staging of the Winter Olympics have opportunities to create a sustainable legacy for the host cities for decade s. The tangible and/or intangible impacts of the Winter Olympics on the host city are multidimensional, including economic, social, and environmental aspects.
What is the purpose of the organization of several types of events?
According to Ziakas (2019), the organization of several types of events allows a sustainable and balanced development, sustained by an economic, social and environmental valorisation of a destination.
Is there research on hallmark events?
There is no lack of research on the impacts of hallmark events on the host cities. However, the impact on the well-being of non-host community is underexplored. Extant tourism literature has suggested examining events and festivals as a fertile area to explore the transformative linkages to well-being and happiness.
