Apple Resources and Capabilities
- Brand equity :-. Brand equity is a significant strength for a brand that has achieved a leadership position. ...
- Product Quality :-. Product quality can be the driver of demand and popularity. ...
- Research and innovation:-. ...
- Global Presence:-. ...
- Marketing:-. ...
- Customer loyalty:-. ...
- Supply chain:-. ...
What are Apple's capabilities for competitive advantage?
This analysis found that Apples' capabilities for competitive advantage are "Unique design capability", "innovation capability" and "Powerful Brand image. Moreover, the report identifies the company's critical success factors, which are differentiation, innovation, consistency and ease of use.
What makes Apple successful?
To sustain in the high competitive market, Apple is always innovating new products with high quality and beautiful design. Steve Jobs is an effective and smart CEO of Apple. The smart role that he performs is what makes Apple successful.
What are the key resources of Apple?
In Addition, the hardware platform of apple is another key resource that provides advanced technology and ease of use. As of September 25, 2010, Apple had 317 retail stores, including 233 stores in the United States and 84 stores internationally (Apple 2010 Annual Report). Apple stores acts as a sales location and an advertisement.
What is the dynamic capability of Apple?
According to Zolo and Winter (2002) dynamic capability is an ability of an organization of being responsive to address the changes taking place in the environment. In terms of Apple it is very dynamic in its nature as it is very responsive to any changes from its competitors.
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What are apples dynamic capabilities?
Dynamic capabilities refer to the ability of an organization for addressing the rapidly changing business environment by integrating, developing and reconfiguring the internal as well as external competencies.
What is Apple's resources capabilities and core competencies?
A VRIO Analysis of Apple Inc.Apple's Organizational Resources & CapabilitiesVICORE COMPETENCIES OR SUSTAINED (LONG-TERM) COMPETITIVE ADVANTAGES:Globally popular premium brand✔✔Systems set up for rapid innovation✔✔Ecosystem of complementary products✔✔8 more rows•Feb 10, 2021
What are some of Apple's strengths?
StrengthsUnique ability to design and develop proprietary hardware, software, applications and services. ... Powerful brand supported by strong advertising and marketing capabilities. ... One of the most loyal customer base in every major product market where the company operates.
What are key capabilities?
Key Capabilities are those processes and people who perform the value-added activities that build a company's product/service offerings and support the growth of markets served.
What are resources and capabilities?
Resources are the organization's assets, knowledge and skills. Capabilities can be defined as the organization's ability to effectively make use of its resources.
What are the key resources and capabilities?
Importance of Resources and CapabilitiesTangible – Physical and financial assets. Eg: Machinery, offices, warehouses.Intangible – Skills, reputation and brand names. Eg: Whatsapp, Disney.Human Resources – Skilled Employees.
What makes Apple unique?
From latest features to packaging the products, Apple does everything in a way that exhibits the company's uniqueness. Versatility and planning sets the company apart from the rest, making its products loved and coveted by the majority of people.
What is the strength and weakness of Apple?
Strengths include the ecosystem, brand recognition and customer loyalty, and management and culture. Weaknesses include overreliance on iPhone revenue, declining global smartphone market share, and few successful product innovations over the last decade.
What can Apple do better?
7 ways Apple can improve enterprise productivityWhat's up with Mail? Mail is limited in contrast to other email apps. ... Put security on the edge. ... Think about Messages. ... Time off is productive. ... FaceTime for the enterprise. ... Learning machines. ... Filling and filing. ... It's getting better all the time.
What are examples of capabilities?
When a person can cook, this is an example of a situation where he has the capability to cook. When a computer can open a file, this is an example of a situation where the computer has the capability to open the file. A talent or ability that has potential for development or use. A student of great capabilities.
What are the types of capabilities?
There are three types of capabilities – strategic, core and foundational. Sustainable competitive advantage cannot be obtained by focussing on foundational or core capabilities. Strategic capabilities are where the key is, the basis for strategic advantage.
What are various types of capabilities?
Types of CapabilitiesPlanning and regulatory.Administrative and technical.Financial.Education and outreach.
Objective of the course Work
The area of this course work is based on strategic management topic of chapter 8 from the text book of international management course. The course work is done for the accomplishment of the programme Masters in International management information systems.
Research questions
As described above, the aim of this course work is to examine the strategic capability of Apple to create opportunities in new arenas. Within this course work, I am aiming to answer the following research questions:
Research objectives
To identify the strategic capability of Apple and how it contribute to the competitive advantage of the organization.
Reason for choosing Apple
Apple Inc. is chosen to be used for this course work. The company Apple is one of the largest American multinational corporation which manufactures, design and market personal computers and other electronic products.
Types of research methods
Qualitative analysis methods are used to accomplish the research. Using quantitative research analysis method is impossible because of the limited time give to complete the course work.
Data collection methods
The data collection method used to analyse and review different aspects in the report are only based on secondary data source like Books, journals, articles and different online data sources.
Company Profile
Apple is the first American multinational successful personal computer corporation. It was established in 1976 by Steven Wozniak and Steven Jobs. Apple manufactures, design and market personal computers, computer software, computer hardware and different mobile devices like Iphone and Ipode.
Core competencies and Dynamic capabilities of Dell
Dell is known for patching business segments with customer demand as process of knowledge creation effects performance and technology level. There is an efficient and easy access to platform with common interface point and a core product with web portals manages integration.
Strategic Alliance
Strategic alliance is a corporative agreement between companies to maximize their eternal skills and technologies while they safeguard against the transformation of competitive advantages to the partners (Verbeke, 2009).
Merger and Acquisition
Merger and Acquisition is also a good practice to maximize the share holder’s wealth. We have seen many successful mergers and acquisitions and one of the best examples is Sony and Ericsson which is called Sony Ericsson. There is a difference between strategic alliance and merger and acquisition.
Strategic Leadership
Strategic leader thrives to set up direction of an organization by employing appropriate strategies and approaches in meeting the overall expectations of various stakeholders. Strategic leaders are back bones for meeting the corporate objectives by framing the vision and mission of the organization like Apple.
Diffusion and Breakthrough
Diffusion of innovation is a theory that seeks to explain how why and with what rate new ideas and technology spread through cultures and this approach has been well adopted and implemented at Apple. By developing new technology and taking it across to the target customers.
Break through Innovation
The successive business practices and innovation for consumer and competitors surprised operational guidance. In 2010 Apple huge bench mark with i-pad created huge amount of profit margins. The production and development of i-pad and laptop for new feature development and innovation gained consumer attention.
Evaluation
Since 1977 to 1997 Apple changed its 5 CEOs as they were not successful. When Steve made his comeback in 1997 the Apple was struggling to survive and the company was going to be bankrupt.
A VRIO Analysis of Apple Inc
The following table presents the resources and capabilities of Apple Inc. Each of the factors is evaluated based on the VRIO variables. The company’s long-term competitive advantages or core competencies are the resources and capabilities that have checkmarks for all of the four variables:
Key Points and Recommendations
The core competencies shown in the VRIO table provide a picture of how Apple’s business maintains its competitiveness despite challenges in the industry and internal issues in the organization. These sustainable competencies offer long-term competitive advantages that the company uses to ensure a profitable future while addressing current problems.
Overview
A capability grants your app access to an app service provided by Apple, such as CloudKit, Game Center, or In-App Purchase. To use some app services, you must provision your app, adding a capability with Xcode’s project editor that configures the app service correctly for you.
Add a Capability
You add capabilities to your app using the Signing & Capabilities pane of the project editor.
Perform Additional Configuration Steps
For some capabilities, you may need to perform additional configuration steps in Xcode, your developer account, or App Store Connect. For other capabilities, you may need to write some code.
FaceTime
Bring movies and TV shows into your FaceTime calls and enjoy a rich, real-time connection with your friends while watching the same content.
Messages
Content sent to you over Messages automatically appears in a new Shared with You section in the corresponding app, so you can enjoy it when it’s convenient for you. Shared with You will be featured in Photos, Safari, Apple News, Apple Music, Apple Podcasts, and the Apple TV app.
Memoji
Customize your Memoji with over 40 outfit choices to reflect your style, mood, or the season — and choose up to three different colors. Show it off using Memoji stickers with expressive body language that include the upper body.
Focus
Match your devices to your mindset with Focus. Automatically filter notifications based on what you’re currently doing. Turn on Do Not Disturb to switch everything off, or choose from a provided Focus for work, personal time, sleep, fitness, mindfulness, gaming, reading, or driving.
Notifications
Notifications have a fresh new look, with contact photos for people and larger icons for apps.
Maps
Discover the natural beauty of Earth with a rich and interactive 3D globe, including significantly enhanced details for mountain ranges, deserts, forests, oceans, and more. 1
Safari
The bottom tab bar puts controls right at your fingertips. Swipe left or right on the address bar to move between tabs. Or swipe up to see all your open tabs.
