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is deciem really closing

by Victor Kirlin Published 3 years ago Updated 3 years ago

DECIEM, The Ordinary's parent company, announced the closure of four of its beauty brands: haircare brand HIF, minimalist skincare brand Hylamide, room fragrance line Abnomaly and body care label The Chemistry Brand. DECIEM will be focusing on The Ordinary and NIOD.Apr 7, 2022

Is The Ordinary being discontinued?

The Ordinary Salicylic Acid Serum Is Officially back, After Being Discontinued In 2019 | Glamour UK.

Is Deciem shut down?

The Ordinary owner is closing four other labels to focus on its crown jewel. The Ordinary owner announced it will close HIF, Hylamide, Abnomaly and The Chemistry Brand in an Instagram post.

What happened to Deciem?

The final straw for investors was in October when he announced that he was shutting down operations in an Instagram post and a now-deleted 3,000-word letter on the company's site. “This is the final post of Deciem, which we will shut down all operations until further notice, which will be about two months.

Why was Deciem Cancelled?

Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

Why is The Ordinary closing down?

Deciem, the umbrella company for the range that is beloved for it's high quality and affordable costs, is closing down after its CEO publishes erratic video and refers to "major criminal activity".

Who owns The Ordinary now?

The Estée Lauder CompaniesDECIEM Inc. / Parent organizationThe Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels. Wikipedia

Who now owns Deciem?

The Estée Lauder CompaniesDECIEM Inc. / Parent organization

How did Deciem founder died?

Last year, even as Deciem grew, Mr. Truaxe plunged the company into chaos. He was committed to hospitals four times in three countries. He died in January of this year, after a fall from a Toronto condominium.

How Deciem is disrupting the beauty industry?

Deciem has broken away from the traditional product line up of skincare products offered by big beauty: day creams, night creams, cleanser and serums to instead offer many single ingredient concentrated products that can be layered upon each other and tailored to your specific skin concerns, i.e. acids, oils, pure ...

Is Hylamide being discontinued?

Deciem has announced it is to discontinue brands HIF, Hylamide, Abnomaly, and The Chemistry Brand as it marks its 9th anniversary. THE DETAILS The company made the announcement via the Instagram page of its brand The Ordinary, which will be staying, as well as Niod.

Why did The Ordinary leave Sephora?

“We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The Ulta move is happening ahead of schedule, with WWD reporting that it was originally slated for 2019. It's unconfirmed at this time when the products will become available at the site.

Was Brandon Truaxe bipolar?

Apparently Truaxe was hospitalized in the UK at the time of the interview, where he was “diagnosed with presumptive bipolar disorder, and held for a fortnight under the UK Mental Health Act,” according to reporter Joseph Brean. Ultimately, a tribunal determined that he could be released.

Why is Deciem closing down?

On Monday night, Brandon Truaxe, founder of skincare brand Deciem, took to Instagram to reveal that he is closing down his company until further notice, due to alleged "major criminal activity".

When will Deciem reopen?

The email, which was allegedly sent from Brandon, to all Deciem employees on 8 October, instructs for all UK stores (with the exception of the Spitalfields branch) to close with immediate effect, and reopen in 2019.

Can you still access the Deciem website?

However, you can still access the Deciem website, though the link to The Ordinary.

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