What makes the Apple logo so special?
And the Apple logo history is another aspect that makes the brand so enigmatic. Much of this standard of quality came from the individual philosophies of Steve Jobs, who believed that technology should allow people to create and discover the great things of life, to explore, and invent and create.
How much do iconic logos cost?
The price tag for some of the most iconic logos of all time vary drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing. A good logo is crucial for a company's branding strategy.
What is the most expensive logo in the world?
Which is why it’s the most expensive logo on the list. Symantec has made three acquisitions with a value greater than $1 billion: VeriSign on May 19, 2010 for $1.250 billion, Altiris on April 6, 2007 for $1.015 billion, Veritas Software on July 2, 2005 for $13 billion. They own an almost mind-boggling list of companies.
Is it worth it to pay for a logo?
As someone who still works in the print industry, it’s fair to say that it’s not every day that you see a logo that actually works to capture what a specific business is all about. Logo and trademark design can be almost ridiculously expensive. Other times, it can be surprisingly cheap.
What is the cost of Apple logo?
It cost 50 grand to digitise However, when the time to bring the design up to date, Apple forked out an eye-watering sum to digitise its logo. "Steve had it digitised so that the colours would brighten up," says Janoff. "And the shape got squeezed a little bit. I think they paid 50 grand for it."
What was the most expensive logo?
Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000. ANZ logo has established itself as the most expensive logo in the world. This logo was made during the merger of two enormous banks and was the consequence of joining the initial letters of their name into one abbreviation.
How much did Google pay for their logo?
$0Google: $0 Although Google's famous, rainbow logo has gone through minor alterations over the years, the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP.
How much did Steve Jobs pay for NeXT logo?
$100,000In 1986, Steve Jobs paid renowned graphic designer Paul Rand $100,000 to create a visual identity for his computer company. Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome.
How much did the Nike logo cost?
$35This symbol, one that helped take the company from a side-hustle to a multi-billion dollar sports brand, was purchased from a graphic design student for a mere $35. Carolyn Davidson was first approached by Nike co-founder Phil Knight in the late 1960s.
How much is the Nike logo worth?
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
How much did Adidas logo cost?
With no intention to give up on its planned logo, Adidas struck a deal to buy the trademark from Finnish sports brand Karhu. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros — roughly $1,800 — and two bottles of whiskey.
How much did Pepsi pay for their logo?
Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now.
How much did it cost to make the Coca Cola logo?
$0Coca-Cola logo price tag: $0 The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script.
Why is Apple called Apple?
According to Walter Isaacson's biography of Steve Jobs, Jobs came up with the name simply because he liked apples. According to Isaacson, Jobs chose the name because “it sounded fun, spirited and not intimidating...plus, it would get us ahead of Atari in the phone book.”
Did Steve Jobs save Apple?
Though Apple did not regain the industry dominance it once had, Steve Jobs had saved his company, and in the process reestablished himself as a master high-technology marketer and visionary.
Was NeXT a failure?
Around the same period, Steve Jobs was spending more and more attention and time at Pixar, which he had bought in 1986. After the 1990 hardware didn't sell well, NeXT stopped making hardware, focusing on OpenStep. The move, while vital to the company's existence, meant shedding many employees and divisions.
Who designed the Apple logo?
Apple logo designer Rob Janoff shares the story of his iconic design. Everyone knows the Apple logo. As far as designs go, it's up there with McDonald's Golden Arches and the Nike swoosh. Chances are you're even reading this article from a device decked out with the iconic image.
When was the Janoff logo created?
Janoff's vibrant logo took its inspiration from a screen's colour test bars [Image: Logopedia] Considering that it was created back in 1977, it's no surprise to learn that Janoff's Apple logo was created with analogue tools.
What movie inspired Adam and Eve to eat apples?
But while he cites the animated film Yellow Submarine as an inspiration, the loaded metaphor of the apple eaten by Adam and Eve didn't come into it. "The key, I think, to effective, memorable designs, is keeping it very simple so somebody can remember you," Janoff reveals.
Did Isaac Newton appear in the original Apple logo?
There was practically no brief. Isaac Newton appeared in the original Apple logo [Image: Logopedia] It's hard to imagine now, but at one point Apple was an unknown fledgling startup.
Is the Apple logo still colourful?
The Apple logo is no longer colourful though, so what happened? "When I did the design with colours, it was a time when no computers were doing things in colour," says Janoff. "So clearly there was a point of difference."
How much did Pepsi spend on the logo?
Pepsi reportedly spent $1 million on this logo redesign in 2008. The price tag for some of the most iconic logos of all time vary drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing.
How much did Twitter buy the bird?
Twitter bought rights to the now-famous Twitter bird for $15 on iStockphoto. Artist Simon Oxley, a British citizen living in Japan, might have only received $6 for his work —without a credit. However, the bird has undergone a recent makeover.
Who made the Nike logo?
Nike co-founder Phil Knight purchased the famous swoosh logo from graphic design student Carolyn Davidson in 1971. Knight was teaching an accounting class at Portland State University, and he heard Davidson talking about not being able to afford oil paints in the halls. That's when he offered her $2/hour to do charts, graphs, and finally a logo.
Who created the rainbow logo?
Although Google's famous, rainbow logo has gone through minor alterations over the years, the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP. Then Ruth Kedar, a mutual friend of Brin and Larry Page from Stanford, got to work on other logo prototypes.
How much did the Olympics 2012 cost?
The Olympics 2012 organizing committee shelled out £400,000 —translating to about $625,000 —for what turned out to be a very controversial logo. Wolff Olins designed the logo in 2007 and was critiqued for either being too sloppy or looking like Lisa Simpson performing oral sex.
What type of font is used in the Coca Cola logo?
Created by Coca-Cola founder John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. The typeface used is the Spencerian script. It was developed in the mid-19th century and was the dominant form of formal handwriting in the United States. The Ford Motor Company also uses the same typeface.
Who owns the 3 stripes?
Fun Facts! Finnish sports brand Karhu Sports was the original owner of the three stripes trademark. Adidas has sued Wal-Mart, Abercrombie & Fitch, Polo Ralph Lauren, Payless Shoe Source, The Aldo Group, and dozens of other entities over the use of its trademark.
What is the Gill Sans font?
Uses the distinctly British Gill Sans typeface, created in 1926. Gill Sans is a system font in Mac OS X and is bundled with some versions of Microsoft products as Gill Sans MT.
Is a logo a business?
Logos are probably one of the most overlooked elements of a business. As someone who still works in the print industry, it’s fair to say that it’s not every day that you see a logo that actually works to capture what a specific business is all about. Logo and trademark design can be almost ridiculously expensive.
Is logo design cheap?
Logo and trademark design can be almost ridiculously expensive. Other times, it can be surprisingly cheap. The reasons for this aren’t always as clear-cut as “advertising companies charge way too freaking much.”. It’s NEVER that simple.
Is logo design part of marketing?
A lot of the time, logo design is just part of an overall marketing package and is hard to divorce from everything else. Other times, groups might commission logos and leave the designer out of the marketing efforts. Other times, they might do everything in-house. Here’s the skinny on how much different ventures spent on specific bits ...
Who created the Apple logo?
Then, after the passing of CEO and founder, Steve Jobs, Hong Kong design student, Jonathan Mak Long created a unique logo tribute to Jobs.
Who created the logo for the Apple Tree?
So, the initial logo was drawn by hand by Ronald Wayne and showed Sir Isaac Newton underneath an apple tree, as in the famous painting. Following this, in 1977, a designer named Rob Janoff created a logo with a rainbow scheme that was used until 1999.
Why did Jobes use Apple?
Jobes also valued branding and used the unique logo to promote his brand. After brainstorming different names and logos for his company, he and Wozniak decided on Apple due to its allusions to the “forbidden fruit” in “The Garden of Eden,” and the idea of it being a required element of all that is good and wholesome.
What does the apple symbolise?
The apple itself symbolizes something that you want to bite into, and the bite indicates the indulgence of the greatness that you get when you consume the brand. 4. Connection to founder. The logo design also has a strong connection to the founder, Steve Jobs.
Why is consistency important in logos?
This is a part of the branding of a company, and it’s essential that the logo becomes an integral part of the brand itself. Steve Jobs was able to do this by showing the logo often through all of the rollouts of products he advertised and the degree of “hype” that he put out on every product before its launch.
What is the key to logo success?
Branding. Branding is the key to logo success. This is the key to everything when it comes to creating and maintaining a business. Regarding your logo, you should focus on how to use your logo for everything you do to include both offline or online and incorporate it into everything you do.
Why did Apple remove the rainbow logo?
But, once the new streamlined computer was created more recently, they removed the rainbow logo because it didn’t seem to fit with the more modern look.
How much did it cost to upgrade a Macintosh 128k?
Apple sold an official memory upgrade for the Macintosh 128K, which included a motherboard replacement effectively making it a Macintosh 512K, for the price of US$995.
Why did Steve Jobs say the 128k Macintosh did not need slots?
Jobs stated that because "customization really is mostly software now ... most of the options in other computers are in Mac", unlike the Apple II the Macintosh 128K did not need slots, which he described as costly and requiring larger size and more power. It was not officially upgradable by the user and only Apple service centers were permitted to open the case. There were third parties that did offer RAM upgrades and even memory and CPU upgrades, allowing the original 128 KB Macintosh to be expanded to a 4 MB 32-bit data path, 68020 CPU (16 Mhz), 68881 FPU (16 Mhz), 68851 MMU (16 Mhz) with an external SCSI port (with a ribbon cable out the clock battery door, internal SCSI hard drive (20 Mb Rodime) and a piezo-electric fan for cooling. This upgrade was featured on a Macworld magazine cover titled "Faster then a Vax" in August 1986. All accessories were external, such as the MacCharlie that added IBM PC compatibility. There was no provision for adding internal storage, more RAM or any upgrade cards; however, some of the Macintosh engineers objected to Jobs's ideas and secretly developed workarounds for them. As an example, the Macintosh was supposed to have only 17 address lines on the motherboard, enough to support 128 kB of system RAM, but the design team added two address lines without Jobs's knowledge, making it possible to expand the computer to 512 kB, although the actual act of upgrading system RAM was difficult and required piggybacking additional RAM chips atop the onboard 4164 chips. In September 1984, after months of complaints over the Mac's inadequate RAM, Apple released an official 512 kB machine. Although this had always been planned from the beginning, Steve Jobs maintained if the user desired more RAM than the Mac 128 provided, he should simply pay extra money for a Mac 512 rather than upgrade the computer himself. When the Mac 512 was released, Apple rebranded the original model as "Macintosh 128k" and modified the motherboard to allow easier RAM upgrades. Improving on the hard-wired RAM thus required a motherboard replacement (which was priced similarly to a new computer), or a third-party chip replacement upgrade, which was not only expensive but would void Apple's warranty. The difficulty of fitting software into its limited free memory, coupled with the new interface and event driven programming model, discouraged software vendors from supporting it, leaving the 128K with a relatively small software library. Whereas the Macintosh Plus, and to a lesser extent the Macintosh 512K, are compatible with much later software, the 128K is limited to specially crafted programs. A stock Mac 128K with the original 64K ROM is incompatible with either Apple's external 800 KB drive with HFS or Apple's Hard Disk 20. A Mac 128K that has been upgraded with the newer 128 KB ROM (called a Macintosh 128Ke) can use internal and external 800 KB drives with HFS, as well as the HD20. Both can print on an AppleShare network, but neither can do file sharing because of their limited RAM.
What is the Macintosh 1.0?
The Macintosh shipped with the very first System and Finder application, known to the public as "System 1.0" (formally known as System 0.97 and Finder 1.0). The original Macintosh saw three upgrades to both before it was discontinued. Apple recommends System 2.0 and Finder 4.2, with System 3.2 and Finder 5.3 as the maximum. System 4.0 officially dropped support for the Macintosh 128K because it was distributed on 800 KB floppy disks, which could not be used by the 128K.
How much space does a Macintosh have?
The Macintosh contained a single 400 KB, single-sided 3#N#+#N#1⁄2 - inch floppy disk drive, dedicating no space to other internal mechanical storage. The Mac OS was disk-based from the beginning, as RAM had to be conserved, but this "Startup Disk" could still be temporarily ejected. (Ejecting the root filesystem remained an unusual feature of the classic Mac OS until System 7 .) One floppy disk was sufficient to store the System Software, an application and the data files created with the application. The 400 KB drive capacity was larger than the PC XT 's 360 KB 5.25-inch drive, however, more sophisticated work environments of the time required separate disks for documents and the system installation. Due to the memory constraints (128 KB) of the original Macintosh, and the fact that the floppies could hold only 400 KB, users had to frequently swap disks in and out of the floppy drive, which caused external floppy drives to be utilized more frequently. The Macintosh External Disk Drive (mechanically identical to the internal one, piggybacking on the same controller) was a popular add-on that costed $495 US. Third-party hard drives were considerably more expensive and usually connected to the slower serial port (as specified by Apple), although a few manufacturers chose to utilize the faster nonstandard floppy port. The 128K can only use the original Macintosh File System released in 1984 for storage.
What is the original Macintosh 128K?
Macintosh 512K. External image. Apple Macintosh 128K in trilogy «Back to the Future». The Macintosh 128K, originally released as the Apple Macintosh, is the original Apple Macintosh personal computer. Its beige case consisted of a 9 in (23 cm) CRT monitor and came with a keyboard and mouse. A handle built into the top of ...
What is the resolution of the Macintosh?
The built-in display was a one-bit, black-and-white, 9-inch (23 cm) CRT with a fixed resolution of 512 × 342 pixels, establishing the desktop publishing standard of 72 PPI. Expansion and networking were achieved using two non-standard RS-422 DE-9 serial ports named "printer" and "modem", which did not support hardware handshaking. An external floppy disk drive could be added using a proprietary connector (19-pin D-sub ). The keyboard and mouse used simple proprietary protocols, allowing some third-party upgrades. The original keyboard had no arrow keys, numeric keypad or function keys. This was an intentional decision by Apple, as these keys were common on older platforms and it was thought that the addition of these keys would encourage software developers to simply port their existing applications to the Mac, rather than design new ones around the GUI paradigm. Later, Apple made a numeric keypad available for the Macintosh 128K. The keyboard sold with the newer Macintosh Plus model included the numeric keypad and arrow keys, but still no function keys. As with the Apple Lisa before it, the mouse had a single button. Standard headphones could also be connected to a monaural jack. Apple also offered their 300 and 1200 bit/s modems originally released for the Apple II line. Initially, the only printer available was the Apple ImageWriter, a dot matrix printer which was designed to produce 144 dpi WYSIWYG output from the Mac's 72 dpi screen. Eventually, the LaserWriter and other printers were capable of being connected using AppleTalk, Apple's built-in networking system.
When was the first Macintosh released?
The computer was released in January 1984 as simply the Apple Macintosh. Following the release of the Macintosh 512K in September, which expanded the memory from 128 KB to 512 KB, the original Macintosh was re-branded Macintosh 128K and nicknamed the "thin Mac.". The new 512K model was nicknamed the "fat Mac.".
