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dutch brothers coffee history

by Jedediah Schmidt Published 3 years ago Updated 2 years ago

Dutch Bros started in 1992 as a pushcart by the railroad tracks in downtown Grants Pass, Oregon. Dane and Travis Boersma left the dairy business to serve up espresso, rock their favorite music and make connections with their community.

Who owns Dutch Brothers Coffee?

Dutch Bros also sells its coffee online, in bags and in single serving cups, and it has a full line of T-shirts and drink bottles. Dutch Bros has been around since 1992, when it was founded by Dane and Travis Boersma, two brothers of Dutch ancestry, hence the name. Their family had a dairy farm, but was forced to downsize after three generations.

Is Dutch Brothers Coffee a franchise?

Dutch bros franchise is a drive-thru coffee shop concept. The business specializes in serving quality caffeinated beverages. The first coffee shop was opened in 1992 and it has grown to 292 franchise units worldwide so far. Buying one of Dutch bros coffee shop franchises for sale our franchisee receives a lot of benefits.

How to make Dutch Bros iced coffee at home?

What About Liquid Sweeteners?

  1. Classic Syrup The classic is exactly what the name tells you – no flavor, just plain syrup. It only adds sweetness to the drink without altering the original flavor. ...
  2. Cane Sugar The classic is exactly what the name tells you – no flavor, just plain syrup. ...
  3. Honey Blend

What is the best drink from Dutch Bros?

The Best Secret Menu Drinks at Dutch Bros, the In-N-Out of Coffee

  • White Coffee Cookie. Those seeking a drink that’s sweet, nutty, and balanced will love the White Coffee Cookie. ...
  • Dutch Canyon. ...
  • The Nutty Irishman. ...
  • Double Rainbro. ...
  • Horchata Chai. ...
  • Black Forest Freeze. ...
  • Raspberry Truffle Mocha. ...
  • Toasted Mellow Mocha. ...
  • Ninja. ...
  • The Bob. ...

More items...

Where did Dutch Brothers coffee originate?

Grants Pass, Oregon, United StatesDutch Bros. Coffee / Place foundedGrants Pass is the county seat of Josephine County, Oregon, United States. The city is located on Interstate 5, northwest of Medford, along the Rogue River. The population was 39,189 at the 2020 census. Wikipedia

Who founded Dutch Brothers coffee?

Travis BoersmaDane BoersmaDutch Bros. Coffee/FoundersTravis and Dane Boersma started Dutch Bros with a pushcart by the railroad tracks in Grants Pass, Oregon in 1992, after leaving the dairy industry, which had employed two generations of their Dutch-origin family before them.15-Sept-2021

What is Dutch brothers known for?

Based in Oregon, the shop—which is well-known for its flavorful drink combinations—has grown to become the largest privately held drive-thru coffee chain in the country and has been around since 1992. But coffee isn't the only thing the brand is known for.25-Jan-2022

Did Dutch Bros used to be Dutch brothers?

Founded in 1992, Dutch Bros Coffee was dreamt up by two brothers of Dutch descent named Dane and Travis Boersma.23-Oct-2020

What is so great about Dutch Brothers coffee?

The coffee chain is known for its peppy, perky and friendly employees who chat up customers. Berkey and Dutch Bros Senior Marketing Director Mark Chan said it's that service and customer relations that bring customers back as much as coffee and other caffenated drinks. “Our secret sauce recipe is our staff.27-Mar-2018

Who owns Dutch brother coffee?

Travis BoersmaAnd that's exactly what happened today with the coffee chain Dutch Bros making its public debut, making owner Travis Boersma a person of many commas. We reported last month that the Grants Pass, Oregon-based coffee company with nearly 500 locations across 11 states was going to go public some time in the near future.16-Sept-2021

How does Dutch Bros make their coffee?

“When proper processing procedures are followed, any chemicals sprayed on the plants end up on the cherry, not on the coffee bean itself. Before it is served to you, each coffee bean is harvested, removed from the fruit, cleaned, hulled and, ultimately, roasted at about 400 degrees.”16-Jul-2018

What's the most popular drink at Dutch Bros?

1. The White Chocolate Annihilator. One of the best Dutch Bros drinks is the White Chocolate Annihilator. Made with white chocolate and chocolate macadamia nut, this drink can be ordered hot, iced, or blended, so it's a good choice no matter what season it is.11-Jan-2022

What's in a White Zombie Dutch Bros?

White Zombie: This bad boy is made of white chocolate and vanilla breve.01-Mar-2022

What states have Dutch Brothers coffee?

Coffee is the country's largest privately held, drive-thru coffee company. Having started from humble beginnings, as a single espresso pushcart in the small town of Grants Pass, Ore., the company now has 400+ locations in Oregon, California, Washington, Idaho, Nevada, Colorado, New Mexico, Utah, and Arizona.

When did Dutch brothers go public?

September 15, 2021Dutch Bros IPO Makes Co-Founder a Billionaire | Franchise Mergers and Acquisitions | franchisetimes.com. Dutch Bros Coffee went public September 15, 2021, with co-founder and Executive Chairman Travis Boersma doing the bell-ringing honors at the New York Stock Exchange.23-Sept-2021

Is it pronounced Dutch Bros or Dutch brothers?

Dutch Bros (pronounced as "bros," not "brothers") announced this week that it has received a minority investment from TSG Consumer Partners. The size of the investment wasn't disclosed, but Dutch Bros says it wants to nearly triple its outlets, from 300 to 800, within the next five years.02-Oct-2018

Where is Dutch Bros Coffee located?

Dutch Bros Coffee is the largest privately held drive-through coffee chain in the United States. It is headquartered in Grants Pass, Oregon, with company-owned and franchise locations expanding throughout the western United States.

What is Travis's mantra?

The company was on the Forbes Small Giants: America's Best Small Companies list in 2017. The company's mantra is to "make a difference, one cup at a time".

Why did Dutch Bros. re-release their solar viewers?

recalled free solar viewers it had distributed to customers, citing problems with the International Organization for Standardization certificate it had received from the viewers' manufacturers.

Why did the Dutch use cold brewing?

The cold brewing method was used to be able to brew a large quantity of coffee that wouldn’t expire during the time travelers spent at sea.

What is the third wave of coffee?

Third wave coffee. Dutch Coffee perfectly fits the ‘Third wave of coffee’ in which traditional brewing methods are rediscovered and perfected. As it should the flavors and purity of the coffee play an essential role again in contrast to the second wave of coffee in which the focus was mainly on fast and easy coffee.

What is the Dutch connection?

The Dutch Connection. The spread of coffee over the world has a rich history in which the Netherlands has played a fairly substantial role. Yemen, where coffee was grown after the spread from Kaffa, tried to stop the spread of coffee by banning the export of fertile coffee. Dutch traders avoided this ban in 1616 by shipping away complete coffee ...

Where did Dutch coffee originate?

The plants that were taken were then spread to Malaba in India where the first Dutch coffee farms were founded. In 1699 coffee plants were taken to Batavia, the former capital of current Indonesia, to further grow the production of coffee. After several years the Dutch had become the largest supplier of coffee of Europe.

Is coffee the same as wine?

Coffee is more and more often viewed in comparison with wine. Nobody will expect a Merlot to taste the same as a Shiraz and within grape species people will expect different flavors depending on the soil the grapes grown at and the climate the grapes were grown in.

Is coffee a trend in North East Asia?

Although modern coffee trends have not been completely avoided in North-East Asia the rich flavor and the elegant design of Dutch Coffee makers have again conquered the hearts of the Korean and Japanese.

What disease did Dane Boersma die from?

In October 2009, Dane Boersma died of Lou Gehrig’s disease. In his honor, all locations annually donate one designated day's proceeds to the Muscular Dystrophy Association (MDA). In 2010, over $110,000 was donated to MDA for research and family services funding.

What is the Dutch Creed?

They worked with local suppliers to ensure quality and commitment to their products and to the “Dutch Creed” (the Optimist’s Creed ) that they built their business on: to be positive and love life to the fullest, "to think only the best, to work only for the best and expect only the best."

Who is Dane Boersma?

In 1992, thirty-eight-year-old Dane Boersma and his twenty-one-year-old brother Travis Boersma, third-generation dairy farmers in Grants Pass, decided to buy a double-head espresso machine and experiment with a hundred pounds of coffee in their empty milk house in Grants Pass. Within a month of handing out free samples of flavored coffee to friends and family, the duo ventured out into their southern Oregon town with a mobile espresso pushcart. They named their company Dutch Brother’s Coffee Company, or Dutch Bros.

Does Dutch Bros. roast their own coffee?

Dutch Bros. roasts all of its own coffee, and the company’s focus is on drive-through coffee shops. They currently offer franchising opportunities to existing franchises and current employees only and the company is the country’s largest privately held, drive-through coffee chain.

How long is a Dutch Bros coffee internship?

Dutch Bros Coffee internship opportunities change each year, depending on which departments may need help, and the length of internships range from eight to 12 weeks (via Dutch Bros Coffee ). In addition to supporting its employees, the company believes in supporting its community. The Dutch Bros Foundation is the philanthropic department ...

What is Dutch Bros coffee?

According to the company, the coffee at Dutch Bros Coffee is roasted, blended, ground, and pulled by hand. But, if you aren't in the mood for coffee, there are plenty of other choices on the menu, including chai, energy drinks, smoothies, and nearly 100 varieties of the popular Dutch Frost, the company's take on a milkshake. "Secret menus items" for Dutch Bros Coffee are featured in lists all over the web, but many of the items are actually already listed on the permanent menu. Not so secret anymore.

What is Dutch Bros Foundation?

The Dutch Bros Foundation is the philanthropic department of the company. Over the years, corporate and franchise-owned stores have donated millions of dollars to deserving charities (via Dutch Bros Coffee ).

Where is Dutch Bros coffee located?

Today, the company, which is based in Grants Pass, Oregon, is considered to be the largest, privately-owned drive-through coffee company in America, with more than 400 locations throughout the Western United States ...

When did Dane die?

Dane died in 2009, after a four-year battle with Lou Gehrig's disease, and the company celebrates his life each year with an annual "Drink one for Dane" event, with proceeds going to the Muscular Dystrophy Association (via Portland Business Journal ).

Can Dutch Bros open new stores?

Only current employees can open new stores. Dutch Bros Coffee has made a rare and unique decision to only offer franchise opportunities to its existing employees. The company says that it wants to grow the company via people who are already committed to Dutch Bros Coffee and its values.

What are Dutch Bros values?

When you’re buying a cup of coffee, you probably don’t think to ask the broista what the company’s values are. It’s kind of obvious that serving good coffee is one of them, but Dutch Bros has 3 main principles that they uphold steadfastly. These are Speed, Quality and Service.

How many free drinks do Dutch Bros give away?

They are still giving away free drinks every year and the number has gone up along with their success. They now give away more than a million of them each year. This is amazingly generous of them.

What are some interesting facts about Dutch Bros?

1. They’ve expanded to over 300 locations. Dutch Bros firsts opened their sliding glass windows for business in 1992. Competing with the likes of Starbucks was no easy task, especially as a new coffee startup in the Pacific Northwest.

Why do Dutch Bros donate to the Muscular Dystrophy Association?

They donate to the Muscular Dystrophy Association to honor Dane who lost his battle with Lou Gehrig’s disease in 2009 after a four-year fight. 10. They bring communities together over a cup of coffee, a smile and a lot of love. Dutch Bros has done so much for the communities and individuals in the Pacific Northwest.

What is Dutch Bros concerned about?

They care about social issues. Dutch Bros is concerned about the communities that have been so good to them by supporting their business. The company is committed to giving back to each community that they serve.

Do Dutch Bros have a secret menu?

They have a secret menu. It seems that these days most restaurants have a secret menu of goodies that don’t appear in printed form. The same is true for classy coffee shops and Dutch Bros is no exception. The only difference is that the employees do print them out. They just don’t share them with the public.

Who are the founders of Dutch Bros Coffee?

The founders really are Dutch Bros. Dutch Bros Coffee was founded by Dane and Travis Boersma in 1992. The two are brothers and they are of Dutch ancestry. They come from three generations of dairy businessmen.

Where did Dutch Bros start?

Travis and Dane Boersma started Dutch Bros with a pushcart by the railroad tracks in Grants Pass, Oregon in 1992, after leaving the dairy industry, which had employed two generations of their Dutch-origin family before them. "Changes to the [dairy] industry were making our prospects pretty grim. So we used that reality as motivation to branch out and try something new," Boersma said in a statement in the firm's offering prospectus. "Dane and I shared a desire to do something extraordinary together. We bought a double-head espresso machine, cranked up the stereo, threw open the barn doors and started experimenting with coffee beans."

Is Dutch Bros a public company?

Still, Dutch Bros is counting on an aggressiv e expansion strategy and brand loyalty among its customers to ensure steady growth as a public company. The chain continued its eastward expansion with new shops in Texas and Oklahoma this year, with the aim of eventually reaching 4,000 locations across the U.S. All of its stores are drive-throughs, a model the firm says helped keep its locations accessible throughout pandemic lockdowns and the wildfires that ravaged Oregon in 2020. Dutch Bros has also developed a unique culture since its founding—touted as “Dutch Luv”—calling its baristas “broistas” and offering a secret menu of signature drinks ranging from the “Hot Annihilator” (an espresso and chocolate-macadamia-nut syrup concoction) to “Blue Rebel” energy drinks.

Is Dutch Bros still owned?

Dutch Bros stopped franchising in 2017, but 56% of Dutch Bros locations are still owned by franchisees—many of them with long-standing ties to the company thanks to a 2008 decision to sell franchises only to people within the “Dutch Bros system.” All of the 179 new stores opened since 2018 are operated by shop managers promoted from within.

Overview

History

Dutch Bros was founded on February 12, 1992 by Dane and Travis Boersma, brothers of Dutch descent, in Grants Pass, Oregon. Their family’s third-generation dairy farm had been struggling due to changes in environmental regulations, and the brothers were looking to start a new business. Travis Boersma suggested a coffee cart where they could sell espresso. Dane Boersma was able to help finance the idea with money he had set aside while running a Dairy Q…

Business model

Dutch Bros operates as a chain. The vast majority of its stores are drive-thru stands. Each store sells hot and cold drinks, including non-coffee options, and a selection of baked goods.
The company started franchising in 1999. In 2008, Dutch Bros transitioned to an internal franchising model that required potential franchisees to have worked for the company for a minimum of three years. This resulted in a 97 percent continuity rate among franchises; between 2010 and 2015, only three percent of all Dutch Bros franchis…

Operations

Dutch Bros is headquartered in Grants Pass, Oregon. It is majority-owned by Travis Boersma, who holds the title of executive chairman, and Joth Ricci is its President and CEO. The company operates approximately 500 stores across 12 states and employs about 16,500 people. In September 2021, Dutch Bros became a publicly traded company, selling 21 million shares for a total of $484 million.

Charitable efforts

Dutch Bros co-founder Dane Boersma died on October 15, 2009, after battling amyotrophic lateral sclerosis for more than five years. The Boersma family and Dutch Bros launched an annual fundraiser titled "Drink One for Dane" in 2005 as a way to increase awareness of the disease, raise support for those impacted, and fund research to find treatments and cures. Proceeds from the campaign are donated to the Muscular Dystrophy Association. As of 2021, Dutch Bros has raised more than $10.3 million in support of MDA's ALS programs.

See also

• Coffee portal

External links

• Official website
• Business data for Dutch Bros Inc:

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