Apple has its HealthKit platform, Fitbit is the current standard with its self-named platform, and now Under Armour is in the game, too, thanks to its MyFitnessPal MyFitnessPal is a smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and uses gamification elements to motivate users...MyFitnessPal
Full Answer
Does fitbit work with Under Armour?
Under Armour scale will not sync with Fitbit app - Fitbit Community.Feb 7, 2020
What fitness apps does Under Armour own?
Under Armour did note that it's going to continue to own and operate the MapMyFitness platform, which includes MapMyRun and MapMyRide. It acquired that company in 2013, and the Under Armour line of connected footwear integrates with those apps for connected tracking of workouts.Oct 30, 2020
Does Under Armour have a fitness tracker?
Fitness trackers The Under Armour Band is a band based fitness tracker with a 1.4 inch touchscreen PMOLED display, step counting, sleep tracking and calories burned.
What company owns MyFitnessPal?
In 2005, MyFitnessPal had been developed and created by Albert Lee and Mike Lee. On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million.
Why is Endomondo shutting down?
Sadly, many have started to disappear or have been merged with those of fitness wear companies. One of these is Endomondo, which used to be one of the market leaders and has been around for years. Unfortunately, Under Armour has decided it didn't need to keep it alongside its other apps and is now shutting it down.Nov 8, 2020
Why is MyFitnessPal not with Under Armour?
But while Wang said the investment firm is excited to continue MyFitnessPal's "strong history of recurring revenue growth, organic user acquisition and a unique consumer proposition," Under Armour said that it was leaving the platform behind in an effort to reinforce a singular ecosystem strategy (and pick up a bit of ...Nov 2, 2020
Which fitness app is best?
Our Top PicksBest Overall: MyFitnessPal.Best Budget App: Daily Workouts Fitness Trainer.Best for Apple Watch: Zones for Training.Best for Monitoring Nutrition: Fooducate.Best for Yoga: Glo.Best for Beginners: Sworkit.Best for Weightlifting: JEFIT Workout Planner Gym Log.Best for Meditation: Headspace.More items...•Dec 21, 2021
Does the UA record app still exist?
Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app.Jan 22, 2020
Is Map My Fitness by under Armour free?
The monthly subscription costs USD 5.99 per month, while the yearly subscription costs USD 29.99 per year, or USD 2.50 per month. Your subscription renews automatically unless canceled at least 24 hours prior to the end of the current period. There is no increase in cost when renewing.
Is MyFitnessPal owned by Under Armour?
US sportswear brand Under Armour has announced it will sell the MyFitnessPal platform to private equity firm Francisco Partners for US$345 million. The app, which enables users to track their diet and exercise, was acquired by Under Armour in 2015 for US$475 million.Nov 2, 2020
Who owns the brand Under Armour?
Kevin Audette PlankKensington, Maryland, U.S. Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
Is MyFitnessPal now Under Armour?
MyFitnessPal, which includes exercise and nutrition tracking features, has 200 million users. Under Armour acquired MyFitnessPal back in 2015 for $475 million.Oct 30, 2020
Under Armour and Fitbit are going after the same customers, but their strategies, like their stocks, are very different. Here's why one looks like a better long term play
"Do not be fooled by its commonplace appearance. Like so many things, it is not what is outside, but what is inside that counts." -- Aladdin
Can Fitbit's new products make up for falling market share?
Fitbit announced new tracking devices and features this week including the new Charge 2 that comes with continuous heart rate monitoring and is priced at $150, and a remake of its more basic Flex model, which is now fully waterproof.
Under Armour becomes a competitor -- sort of
Under Armour jump-started its digital strategy with the 2013 acquisition of fitness app MayMyFitness, followed by similar acquisitions in 2015. Under Armour also made its own fitness tracking app called Record in 2015 that provides a platform to incorporate data from the other apps as well as from wearable devices, such as Fitbit trackers.
Why Under Armour is the better buy
Under Armour seems to have a more solid long-term growth trajectory than Fitbit, considering it isn't focused on one type of product.
What were the challenges of the 2017 Under Armour fiscal year?
For apparel giant Under Armour, rapid demand shifts in the core U.S. market left it with a glut of inventory that customers just weren't willing to pay a premium price for. As a result, sales dropped 5% in its North America region and only rose slightly overall due to a 46% spike in its international business. Under Armour also posted profitability declines and an overall net loss in 2017 in what CEO Kevin Plank called a year of "tough decisions" for the business.
Is Under Armour flat?
Those difficult days appear to be in the rearview mirror for both companies. Under Armour kicked off 2018 by showing flat sales results in the U.S. market, slower declines in gross profitability, and a profit after adjusting for its restructuring spending. These improvements are partly due to adjustments that the company has made over the last year, and partly thanks to a strengthening industry that's lifting results for peers like Nike, too.
Is Fitbit better than Under Armour?
Fitbit's focused product lineup means that the company has a better shot at dramatically outperforming short-term expectations than Under Armour does. After all, if the Versa smartwatch is a big hit, revenue could easily surpass the $1.5 billion in annual sales that management had forecast before the product started selling in stores. Under Armour's pace, meanwhile, isn't likely to deviate much from the modest gains in sales and profitability that executives affirmed in early May.
