Is CVS membership free?
Membership is free. You can join online now, on the CVS/pharmacy® mobile app or at any CVS/pharmacy® store. You'll receive an ExtraCare® card with your unique ExtraCare number on it. You'll need this number to receive ExtraSavings" and ExtraBucks® Rewards.
What is CVS CarePass membership?
What is CarePass? A paid membership program that offers FREE delivery of eligible prescriptions from our pharmacies nationwide and other amazing perks, CarePass gives you more ways to get the health and wellness products you're looking for when you need them. Membership is $5 a month or $48 a year.
What is the difference between CVS ExtraCare and CarePass?
CVS CarePass is a subscription service that offers free shipping plus a $10 discount each month. ExtraCare, meanwhile, is CVS' free loyalty program that offers discounts and rewards in the form of “ExtraBucks”. Together, these two programs offer big real world savings.
Does CVS have a rewards program?
Signing up for ExtraCare Pharmacy & Health Rewards allows you to earn up to $50 Pharmacy & Health ExtraBucks Rewards each year. Earn on prescription refills, vaccinations, CVS.com® activities and more.
Is CVS CarePass worth joining?
As long as you shop at CVS one or more times per month, the extra benefits are undoubtedly worth it from a purely mathematical standpoint. Even if you pay the full $5 per month cost (instead of the $4 per month annual fee), you will double your money with the $10 monthly reward alone.
How much a month is CVS CarePass?
$5 per monthabout carepass: The membership that makes healthier easier. Membership is $5 per month or $48 annually, plus tax. Membership requires recurring charges to your payment card and automatically renews until canceled. Monthly/annual charges as appropriate will apply unless you cancel.
Why is CVS charging me $5?
CVS Health is launching a pilot membership program that provides delivery perks, discounts and $10 monthly to spend in its stores. The drugstore giant, one of the largest retailers in the U.S., will charge $5 monthly or $48 for a full year for the new CarePass program, which will be tested in Boston.
How do I get rid of CVS CarePass?
You can cancel your membership by visiting CVS.com/CarePass/CancelPlan or by calling us at 1-833-320-CARE Monday to Friday, 8:00 AM to 11:00 PM ET or Saturday to Sunday, 8:30 AM to 9:00 PM ET (except major holidays). CarePass memberships cannot be cancelled or refunded in our stores.
What are the benefits of CarePass?
6. Get 1 – 2 day shipping, extra discounts, and exclusive perks with the CVS CarePass program.Free 1 – 2 day shipping when you shop at CVS.com.Free 1 – 2 day Rx delivery on qualifying prescriptions.24/7 Pharmacist Helpline.20% discount on CVS Health brand products (not valid on sale items)
How does the CVS rewards program work?
You can redeem each of your 2% back in ExtraBucks Rewards coupons individually, a few at a time or all at once. Just sign in to the CVS Pharmacy app or CVS.com and send the ones you want to use to your card before you shop.
How do I get a new CVS rewards card?
If you no longer have your card, you can call 1-800-SHOP CVS and request a replacement.
What do you need to get a CVS card?
First, you can visit your local CVS and fill out a small form with your name, address, and email. The card is attached to the form, and you can use it immediately. The other way to get one is to visit CVS.com and sign up for the ExtraCare Program. CVS will mail you a card within one week.
Background and Context
For those who are already CVS customers, you’re likely aware of their existing ExtraCare program, which offers coupons and discounts on purchases. But it’s important to note ExtraCare is not a membership program, it’s a straight discount program.
Who are They Targeting?
Rule one for launching a membership program is don’t try to be everything to everyone—focus on a specific group of whales —engaged and enthusiastic customers.
Is the Value Proposition Compelling?
Once you’ve identified your target audience, create a value proposition that is compelling to them. It’s a statement that tells them why you and your membership program are best suited solve their problems.
What Could Make the Value Proposition Stronger?
It seems like CVS has a pretty good idea of what busy parents are looking for: chiefly, benefits that are convenient and save them time. But looking beyond that, what else can CVS do to enhance their membership?
About the Author
Rob Ristagno, Founder and CEO of Sterling Woods, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. He started his career as a consultant at McKinsey.
How much does CarePass cost?
The first loyalty and membership program that offers free national pharmacy delivery on eligible prescriptions, CarePass gives customers more ways to access the health-focused care and products they’re looking for when and where they need them for a $5 monthly membership or an annual fee of $48.
Does CarePass have a minimum purchase?
Free one- to two-day delivery on qualifying prescriptions and most cvs.com purchases, with no minimum purchase required .
Background and Context
Who Are They Targeting?
- Rule one for launching a membership program is don’t try to be everything to everyone—focus on a specific group of whales—engaged and enthusiastic customers. Upon hearing that CVS was establishing a membership, my first guess was that the program would be targeted at seniors. They’re a group that usually has greater health and pharmacy needs and could probably benefit f…
Is The Value Proposition Compelling?
- Once you’ve identified your target audience, create a value propositionthat is compelling to them. It’s a statement that tells them why you and your membership program are best suited solve their problems. Assuming that analysis is correct, and the target for CVS CarePass is busy moms and dads, then let’s review the benefits and try to determine what problems the membership is solvin…
What Could Make The Value Proposition stronger?
- It seems like CVS has a pretty good idea of what busy parents are looking for: chiefly, benefits that are convenient and save them time. But looking beyond that, what else can CVS do to enhance their membership? I’d start by playing up the community element to tap into the emotional benefits of being a member. Again, assuming the target is busy parents, why not cons…
About The Author
- Rob Ristagno, Founder and CEO of Sterling Woods, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. He started his career as a consultant at McKinsey. Ristagno holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College. Ro…