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close up toothpaste wikipedia

by Berry Lind DVM Published 4 years ago Updated 3 years ago

What is Close-Up toothpaste?

24/04/2021 · Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [1] [2] The brand is marketed worldwide by Unilever [3] and licensed since 2003 [4] [5] to Church & Dwight for the North American market. Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, ...

What toothpaste was invented in 1967?

Closeup Triple Fresh Formula Red Hot freshness gel toothpaste combines the efficacy of 3 powerful ingredients to keep you protected and fresh. ... Get the confidence to get close with these 7 ways to get fresh breath and whiter teeth. Use Closeup gel toothpaste and mouthwash daily. ... Sign up for our newsletter. Receive the latest product news, offers and tutorials. Sign …

What is the history of the close-up?

A close-up or closeup in filmmaking, television production, still photography, and the comic strip medium is a type of shot that tightly frames a person or object. Close-ups are one of the standard shots used regularly with medium and long shots. Close-ups display the most detail, but they do not include the broader scene. Moving toward or away from a close-up is a common type of …

What is Colgate toothpaste?

And our signature Closeup red gel toothpaste was born. While everyone spoke pastes, Closeup was India’s first gel pioneer, made with mouthwash. While everyone went to mums and dentists, Closeup challenged category conventions: focusing on youth, possibilities, and what mattered to them – the thrill, joy, and excitement of getting physically closer.

Is Close Up toothpaste Indian company?

Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.

What is Close Up toothpaste?

Enhance breath-freshening efficacy. Enhance the plaque removal functionality. Remove extrinsic tooth stain. Deliver actives in the mouth.

Who owns Close Up toothpaste?

UnileverContact Unilever about Close Up.

Is Close Up toothpaste any good?

5.0 out of 5 stars Love this toothpaste! I have been trying for a whole month to find this in my local stores but nothing! I am so lost without the fresh clean taste of close-up, I have been using it for years and years.

Is Close Up good for teeth?

Cavity-causing bacteria thrive on the food that's stuck in between your teeth, but brushing with closeup toothpaste can help prevent them from multiplying as well as help strengthen your teeth against tooth decay.

Is Colgate better than Close Up?

Closeup scored highest followed by Colgate on this parameter. Fluoride is the fluorine ion added to toothpastes to help protect our teeth from cavities. The toothpaste shall not show any physical sign of deterioration during normal conditions of storage and use.30-Mar-2019

Does Close Up toothpaste have fluoride?

Ingredients. Active: Sodium Fluoride (0.24%)... Anticavity Toothpaste.

Is Close Up made in Nigeria?

Close-Up Nigeria is part of a global, very successful brand of gel toothpaste available in North America (USA and Canada), as well as India, Sri Lanka, etc. In Nigeria, the toothpaste brand is still manufactured by Unilever Nigeria Plc.05-Apr-2018

How Much Is Close Up toothpaste in the Philippines?

Top Closeup Toothpastes Price List 2022Top 10 productsPriceCloseup Natural Smile Whitening Toothpaste 100G X3₱ 240.00Closeup Close Up Gel Toothpaste Red Hot All Day Freshness Value Twin Pack 55% off on 2nd Tube (2pcs x 191g x 1box)₱ 201.15Closeup CLOSE UP TOOTHPASTE GREEN MENTHOL 191G TWINPACK₱ 199.007 more rows

Is Close Up toothpaste harmful?

FDI – World Dental Federation recognizes that brushing twice daily with Closeup Everfresh+ Gel Toothpaste is beneficial to oral health. *Based on in- vivo study with regular use over 4 weeks.

Does Close Up toothpaste whiten teeth?

Closeup, the toothpaste for whitening, is one of the first toothpaste brands in the Philippines to combine the benefits of fresher breath and whiter teeth through our excellent products.

Does closeup have sodium lauryl sulfate?

Inactive ingredients sorbitol, water, hydrated silica, PEG-8, sodium lauryl sulfate, SD alcohol 38-B, flavor, cellulose gum, sodium saccharin, mica, red 33, red 40, titanium dioxide ... Church & Dwight Co., Inc.

What is toothpaste used for?

Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay ( dental caries) and gum disease ( gingivitis ). Salt and sodium bicarbonate (baking soda) are among materials that can be substituted for commercial toothpaste. Large amounts of swallowed toothpaste can be toxic.

How much fluoride is in toothpaste?

Much of the toothpaste sold in the United States has 1,000 to 1,100 parts per million fluoride. In European countries, such as the UK or Greece, the fluoride content is often higher; a NaF content of 0.312% w/w (1,450 ppm fluoride) is common.

When was diethylene glycol banned in toothpaste?

The inclusion of sweet-tasting but toxic diethylene glycol in Chinese-made toothpaste led to a recall in 2007 involving multiple toothpaste brands in several nations. The world outcry made Chinese officials ban the practice of using diethylene glycol in toothpaste.

Who invented the stripe toothpaste?

Striped toothpaste was invented by Leonard Marraffino in 1955. The patent (US patent 2,789,731, issued 1957) was subsequently sold to Unilever, who marketed the novelty under the Stripe brand-name in the early 1960s. This was followed by the introduction of the Signal brand in Europe in 1965 (UK patent 813,514).

Does toothpaste help with plaque?

It also helps control and remove plaque buildup. It also helps in preventing and destroying the germ buildup in teeth and maintaining gum health. However, a 2016 systematic review indicates that using toothpaste when brushing the teeth does not impact the level of plaque removal. This section needs expansion.

What are the ingredients in toothpaste?

Ingredients. In addition to 20%–42% water, toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergents.

How effective is herbal toothpaste?

A 2020 systematic metareview found that herbal toothpastes are as effective as non-herbal toothpastes in reducing dental plaque at shorter period of follow-up (4 weeks).

Closeup Mouthwash Nature Boost

Fights germs 24/7 for a natural boost of fresh confidence, with cardamom and tulsi. 100% proven action against germs.

Closeup Mouthwash Red Hot

Fights germs 24/7 for long-lasting freshness, with natural clove oil and anti-germ formula. 100% proven action against germs.

Closeup Triple Fresh Formula Anti-Germ Gel Toothpaste Red Hot

Closeup Triple Fresh Formula Red Hot freshness gel toothpaste combines the efficacy of 3 powerful ingredients to keep you protected and fresh.

What are the different types of close ups?

There are various degrees of close-up depending on how tight (zoomed in) the shot is. The terminology varies between countries and even different companies, but in general, these are: 1 Medium Close Up ("MCU" on camera scripts): Halfway between a mid shot and a close-up. Usually covers the subject's head and shoulders. 2 Close Up ("CU"): A certain feature, such as someone's head, takes up the whole frame. 3 Extreme Close Up ("ECU" or "XCU"): The shot is so tight that only a detail of the subject, such as someone's eyes, can be seen. 4 Lean-In: when the juxtaposition of shots in a sequence, usually in a scene of dialogue, starts with medium or long shots, for example, and ends with close-ups. 5 Lean-Out: the opposite of a lean-in, moving from close-ups out to longer shots. 6 Lean: when a lean-in is followed by a lean-out.

Why are close ups used?

Close-ups are used in many ways and for many reasons. They are often employed as cutaways from a more distant shot to show detail, such as characters' emotions, or some intricate activity with their hands.

What is a close up?

A close-up or closeup in filmmaking, television production, still photography, and the comic strip medium is a type of shot that tightly frames a person or object. Close-ups are one of the standard shots used regularly with medium and long shots ( cinematic techniques ).

Which zooming technique displays the most detail?

Close-ups display the most detail, but they do not include the broader scene. Moving toward or away from a close-up is a common type of zooming. A close up is taken from head to neck. So it gives us a detailed vision of the characters face.

When is a lean in followed by a lean out?

Lean: when a lean-in is followed by a lean-out. When the close-up is used in the shooting, the subject should not be put in exactly the middle of the frame. Instead, it should be located in the frame according to the law of the golden section .

Who first used close ups?

Film historians disagree as to which filmmaker first used a close-up. One of the best claims is for George Albert Smith in Hove, who used medium close-ups in films as early as 1898 and by 1900 was incorporating extreme close-ups in films such as As Seen Through a Telescope and Grandma's Reading Glass. In 1901, James Williamson, also working in ...

Why do we use close ups in soap operas?

Close-ups are used for distinguishing main characters.

Overview

Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.
Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria and Bangladesh. It is one of the top brands in terms of sal…

Usefulness

Ingredients

Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disea…

Safety

Toothpastes are generally useful to maintain dental health. Toothpastes containing fluoride are effective at preventing tooth decay. Toothpastes may also help to control and remove plaque build-up, promoting healthy gums. A 2016 systematic review indicated that using toothpaste when brushing the teeth does not necessarily impact the level of plaque removal. However, the active ingredients in toothpastes are able to prevent dental diseases with regular use.

Government regulation

Toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergent.
Abrasives constitute 8-20% of a typical toothpaste. These insoluble particles are designed to help remove plaque from the teeth. The removal of plaque inhibits the accumulation of tartar (calculus) helping to minimize the risk of gum disea…

Striped toothpaste

Fluoride-containing toothpaste can be acutely toxic if swallowed in large amounts, but instances are exceedingly rare and result from prolonged and excessive use of toothpaste (i.e. several tubes per week). Approximately 15 mg/kg body weight is the acute lethal dose, even though as small amount as 5 mg/kg may be fatal to some children.

History

In the United States toothpaste is regulated by the U.S. Food and Drug Administration as a cosmetic, except for ingredients with a medical purpose, such as fluoride, which are regulated as drugs. Drugs require scientific studies and FDA approval in order to be legally marketed in the United States, but cosmetic ingredients do not require pre-approval, except for color additives. The FDA does have labelling and requirements and bans certain ingredients.

See also

Striped toothpaste was invented by Leonard Marraffino in 1955. The patent (US patent 2,789,731, issued 1957) was subsequently sold to Unilever, who marketed the novelty under the Stripe brand-name in the early 1960s. This was followed by the introduction of the Signal brand in Europe in 1965 (UK patent 813,514). Although Stripe was initially very successful, it never again achieved the 8% m…

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