What happened to EAS products?
In the letter, Abbott stated that all EAS products would cease production, even MYOPLEX! As circulated on social media EAS has officially been terminated by Abbott.
Is EAS advantedge discontinued?
EAS Supplies Discontinued. Need Help Hi all and thanks in advance. Over the past month I've been using the EAS AdvantEdge carb control drinks as part of my weight loss and exercise regimen.
Are EAS supplements making a comeback?
Obviously, flavor systems have changed and things improved but EAS was one of the biggest supplement companies in the world. In the comment section, Bill Phillips mentioned that he’s bringing back the EAS supplements but not a full list from what I saw. He mentioned Myoplex and Myoplex Lite will be coming back.
Could EAS have been avoided?
All of the reasons that led to EAS’ death could have been avoided. The main SKUs seemed to have some prime placements in the Amazon search listings. Similarly at Costco.
What happened to EAS shakes?
In August 2018 the brand was discontinued by Abbott Laboratories.
Did EAS go out of business?
As circulated on social media EAS has officially been terminated by Abbott. They mentioned that there would be no markdowns – simply a clean break. Overnight, a company that has colorfully blessed supplement shelves for almost two decades ceased to exist.
Is EAS whey protein discontinued?
This product has been discontinued.
Who bought EAS?
Abbott LaboratoriesAbbott Laboratories, a diversified maker of medical and nutritional products, said yesterday that it had agreed to buy EAS, a maker of diet and energy supplements, from a private equity firm for about $320 million.
Is EAS coming back?
EAS has now been relaunched by Hi-Tech Pharmaceuticals, which confirmed it recently acquired the brand, and it is starting things off with two supplements in L-Glutamine and HMB.
Does EAS still make protein powder?
EAS 100% Whey Protein Powder, Chocolate, 30g Protein, 2 lb - Walmart.com.
When did Bill Phillips sell EAS?
2004Phillips sold EAS for $320 million in 2004 to pharmaceutical giant Abbot Labs.
What happened to Myoplex protein?
Original Myoplex is coming back under Bill Phillips and an all-new EAS. In July of 2018, the incredibly long-running legacy supplement company EAS come out with a surprising announcement in that it would be discontinuing its entire line of products.
What is Myoplex used for?
Myoplex Original 42 sachets of 78 grams With 42 grams of protein per serving, Myoplex Original gives your muscles the fuel they need to recover after strength or endurance training. Within the protein are branched-chain amino acids that help to restore muscles and stimulate protein synthesis.
What happened to CytoSport?
Hormel announced it was acquiring CytoSport for $450 million in 2014. In February 2019, Hormel announced it was selling the CytoSport business to PepsiCo, Inc. for a purchase price of $465 million. The transaction included the Muscle Milk and Evolve sports nutrition brands and was completed in April 2019.
What was in EAS Betagen?
Ingredients: Maltodextrin, Natural and Artificial Flavor, Citric Acid, Sucralose, Acesulfame Potassium, and FD&C Yellow #6.
What is protein whey powder?
Whey protein is one of the primary proteins found in dairy products. A byproduct of the cheese-making process, whey protein provides substantial amounts of the essential amino acids that are needed to carry out the functions that proteins perform in the body.
Is EAS a giant brand?
EAS was a giant brand, to say the least, with a long list of supplements released over the years and availability in a number of countries.
Has EAS discontinued its products?
EAS has stopped production and discontinued all supplements. One of the longest-running supplement companies in the industry EAS, has stopped production and discontinued all of its products.
Who bought EAS?
Philips purchased all of EAS after the success of this product, and the company prospered under the subscriber base he had developed in previous business ventures. By 1999, Phillips began selling ownership in an acquisition to North Castle Partners.
What is the EAS era?
EAS was a giant of the 90s fitness era , and the first truly “legacy” status brand. Could the death of EAS be a sign of things to come for others? Who will fail to make the shift to the next hot piece of social media, assuming Instagram and YouTube can’t last forever?
When did EAS start?
EAS began faltering back in 2004, upon the final departure of the legendary Bill Phillips, a celebrity fitness personality. Phillips got involved with EAS back in 1994 when they dropped one of the first creatine supplements on the market: Phosphagen .* Philips purchased all of EAS after the success of this product, and the company prospered under the subscriber base he had developed in previous business ventures.
Is EAS closing?
EAS is closing and Myoplex will no longer be available.
Has EAS been terminated?
As circulated on social media EAS has officially been terminated by Abbott. They mentioned that there would be no markdowns – simply a clean break. Overnight, a company that has colorfully blessed supplement shelves for almost two decades ceased to exist.
Is EAS a big box brand?
Moving on, with Abbott, EAS shifted from a “niche” brand that produced supplements like Myoplex and EAS 100% Whey to a “big-box” brand. Instead of smaller stores like GNC, they catered towards Walmart, Target, Costco, Sam’s Club, and pharmacies like CVS.
Who bought EAS from New Castle Partners?
Abbott Laboratories, the EAS parent company that bought them from New Castle Partners, sent out a letter that detailed the closure to its suppliers. In the letter, Abbott stated that all EAS products would cease production, even MYOPLEX!
What is EAS product line?
EAS' product line under Abbott now focuses on sports bars and drink mixes, and other similar products. Abbott has expanded the stores offering EAS products from niche stores such as GNC to mainstream stores such as Walmart and Target .
Where is EAS located?
EAS was founded in Pacific Grove, Monterey County, California in 1992 by a biochemist named Anthony Almada, and businessman Ed Byrd. In 2012, Byrd founded EAB Labs [1]. After discovering the possible benefits for athletes of creatine monohydrate supplementation, in December 1992 they acquired a kilogram of creatine and began trials.
When did North Castle Partners buy EAS?
In 1999 North Castle Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004.
When did Abbott Laboratories exit the European market?
In March 2011 Abbott laboratories exited the European and the international market with the EAS brand. The exit included the closing of the Canadian and UK country businesses and regional distribution in Europe as well as Australia and New Zealand. European product manufacturing also ceased in 2011.
What is protein shake?
Protein powder or shakes are just supplements to your diet. They should be used to shore up areas where you're not getting enough of a macro, namely protein.
Is EAS a meal replacement?
Good question on the preworkout, I actually make preworkout smoothies as part of my diet plan, so I put a preworkout in with the protein supplement about a half hour before my cardio to stave off hunger. EAS was partially a meal replacement, so it worked well to give me energy.
Can carb control shakes be used as a meal replacement?
Maybe there's a little confusion on the EAS product I was using. The carb control shakes can double as a meal replacement, but they aren't a powder. I used them in conjunction with my meal plan, where I do a smoothie for breakfast, my lunch preworkout smoothie, then a dinner, and one snack. Generally about 1500 - 1700 calories.
A Swift Death
Pathogenesis of A Brand
- While a company’s death is never caused by a singular reason, there were a few red flags that foreshadowed this fall. EAS is one of many brands from the 90s that struggled in today’s modern industry climate, and never seemed to hire a team that understood modern markets. EAS had little social media presence. They never advanced from Facebook (224,000 followers) to Instagram (…
An Unnecessary Death?
- All of the reasons that led to EAS’ death could have been avoided. The main SKUs seemed to have some prime placements in the Amazon search listings. Similarly at Costco. So instead of creating numerous new products (sorry, but EAS does not belong in the pre workout supplement or keto diet markets), why not just sell a dozen SKUs and simply go back to being the Myoplex company…
A Sign of More Things to Come?
- EAS was a giantof the 90s fitness era, and the first truly “legacy” status brand. Could the death of EAS be a sign of things to come for others? Who will fail to make the shift to the next hot piece of social media, assuming Instagram and YouTube can’t last forever? Can a brand enter Costco and Walmart keep its message? The answer is typically no as evidenced by the breakdowns of Musc…